your strategic distributor.

Distribution is what drives us day and night. The word 'Fairwater' means smooth passage, which we enable by making fast moving consumer goods (FMCG) products available within every channel. Every day we distribute new and existing brands in the market by always finding the right channel for it.

Our story

Fairwater consists of a small team, which allows us to maintain personal contact and short lines of communication with our customers. This is important to us to ensure a transparent and trusting collaboration. For years we have been giving every customer and supplier the attention they need to grow their business. Keeping large and small lots in stock is not an issue for us. Because of our scale, we work very flexibly and nothing is too crazy.

Our passion for distribution and innovation has made Fairwater the sustainability pioneer in our field. 

From traditional retailers, e-tailers, fast-delivery, marketplaces, export and more. We do what we do best: find a way for existing and new brands in the marketplace every day.

Our expertise

Our core values

Not our words, but our actions make us stand out.

That is why we place great emphasis on the three core values of our Fairwater™ journey.


A deal is always a deal.



At Fairwater, we believe in smart solutions and are therefore constantly up to date with the latest systems and techniques.


We like to build a sustainable long-term relationship by doing business with our clients for many years.

Our team

Pleased to meet you!

Fairwater employs enthusiastic and driven professionals who always find the best channels for your products. Whether you want to get rid of overstock, need a boost in your KPIs, need a strategic push or are looking for a long-term strategic partnership, you've come to the right distributor!  We are your reliable strategic distribution partner.  Need advice on your distribution? Feel free to contact us to discuss how we can help your organization.

Get in touch

Sytze van Veen

For more than ten years, I worked in the purchasing department of Superunie, and I have a lot of experience in-store operation and strategic partnerships with the biggest A-brand manufacturers. As a result, I not only specialize in discount formats but also understand a lot about promotion, sourcing, sales, and marketing. I am more than happy to share my insights for your business!

Rudolf Fourie

Trade manager. Met meer dan een decennium ervaring in FMCG heb ik alles in de handel meegemaakt. 

Start your journey to success with us.

Fairwater is not your common distributor!


+31 6 52 62 86 63


Nieuwezijds Voorburgwal 104

1012 SG Amsterdam

“There is nothing more uncommon than common sense”

- Frank Loyd Wright & Fairwater

Figures we are proud of.

100 %
Added CO2 emissions
0 +
Satisfied customers
Years of retail experience

Why Fairwater™?

Sustainability Goals Fairwater™

At Fairwater™, we believe in giving back to the planet through our activities.
Daarom hebben we vier duurzame ontwikkelingsdoelen van de VN geïdentificeerd om extra aandacht aan te besteden.

Quality education

At Fairwater, we believe education is the way out of poverty and helps build a better life. That's why we donate a portion of our profits to national and international projects that foster quality education.

Climate Action

Taking action on climate change is paramount to our business activities. We compensate for our CO2 emissions and work only with parties that compensate for the CO2 emissions released by our activities.

Improving the quality of life on land and at sea

Without nature, there is no life. Each year a portion of our profits is donated to projects that improve the quality of life on land and at sea.

CO2 reduction

At Fairwater™, we are proactively working to reduce our carbon emissions.



Our logistics provider uses the latest technology to ensure CO-reductions in transporting our goods.




Our warehouses are equipped with state-of-the-art sustainable technology and are climate neutral. 




Our ambition is to trade without added CO2. Therefore we are giving back to earth for our emitted CO2 by planting trees.

We’re Fairwater.
Let’s explore the
other trade route

Interested in the possibilities?

Contact us now to talk some more! 


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