Fairwater finds extra volume and profitability in the market.
Rising living costs are making consumers more cost-conscious. They’re choosing private labels more and more often or looking for alternative channels. There’s an increase in low-entry retail, online shopping and ethnic retail. These changing market conditions are putting pressure on A-brand market shares, volumes and profit margins. And that puts pressure on you. Because KPIs must be achieved.
Fairwater dives deep and finds niches in the market.
We find new hotspots for your great brands that we can grow and develop together. With us as a distribution partner we nourish growth and develop new markets, without conflicting with your current business.
Fairwater offers this sales channel as your single distribution partner.
Dolf van den Brink CEO Heineken Nederland
headquarters
warehouse
A-brand (overstock) batches
Outdated packaging
Niche markets
Restickering
Distribution partnership
Scouting new markets
Logistics solutions
Ethnic shops
Food budget shops
Cash & carry shops
Independent supermarkets
DIY stores
Border stores
NGO
Office supply shops
headquarters
warehouse
Venus 8
8448 GW Heerenveen
The Netherlands
A-brand (overstock) batches
Outdated packaging
Niche markets
Restickering
Distribution partnership
Scouting new markets
Logistics solutions
Ethnic shops
Food budget shops
Cash & carry shops
Independent supermarkets
DIY stores
Border stores
NGO
Office supply shops
Fairwater trading b.v. | KvK: 66552443 | BTW: NL856604859B01
Fairwater trading b.v.
KvK: 66552443
BTW: NL856604859B01
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