“Play by the rules, but be ferocious.”

I’m all about the process. I truly believe that if we focus on the plan, the results will naturally take care of themselves. But here’s the kicker – it’s all about the team. I’m a firm believer that people are what truly make companies succeed. Oh, and optimism? That’s my fuel. I’ve got big goals and I’m not afraid to chase them down. So let’s infuse this journey with a lust for life.

“Business opportunities are like buses, there’s always another one coming.”

In 37 years at Procter & Gamble I learned to rethink issues into opportunities and that business is fun. Interacting with people and sales is my DNA. I worked within all categories of P&G, responsible for new business development and handling obsoletes towards full truck deals. Still a great lust for life is giving me the positive spirit for daily success.


van Veen

“We love what we do, and do what we love”

After working in retail for over 20 years in every aspect of the business I decided to take my knowledge and experience and take that deep plunge into entrepreneurship. I have always loved working in an international environment and that is what we’ve created at Fairwater. I strive for maximum results for myself, my company, and the great team we have working at Fairwater. Making great products available in any channel has been my passion for many years now, and that is what I love doing every day. That is why I love what I do and do what I love. 100% lust for life.